December 21, 2018
New Year’s Eve is a celebration all around the world. For Taxify drivers it’s outrightly the busiest night of the year. To make the most out of your drives that evening, it’s good to know, the best times to be on the road and what times most people will be going to and coming from parties.
We looked over our data from last year and created a graph, which you can see below. This can be used as a forecast for people’s behaviour during “18 turning 19” festivities. The higher the column, the more people tapped their phones to request a ride at that hour.
As you can see, the busiest time in starts in the evening at about 20:00 and ends in the early hours of the next day. Talk about festive spirit!
During the time of the highest demand, the number of people requesting a ride in your city exceeds typical demand volumes by more than two times. To keep you going, surge pricing may be applied in the busy areas during these crazy hours.
Don’t forget to fuel yourself (eat properly and be well rested) and your car up before peak times.
Quite possibly, most riders who step into your car on New Year’s Eve are in a funky and festive mood. So, get your aux cord ready to play some upbeat music (find one themed Spotify playlist from here), have some holiday jokes prepared and and a good attitude along for the journey.