1st year of Taxify South Africa

June 29, 2017

Taxify recently celebrated its 1st birthday in South Africa after launching back in 2016! Over this short period, Taxify has had a great impact on the way they have been moving riders across the country.

What happened within the first year:

  • Taxify Expanded to 3 of South Africa’s biggest cities within 6 months of launch.
  • Over 10 000 registered drivers.
  • Over 5 million completed rides.
  • Out of all rated rides, 86% received a 5-star rating and 8% received a 4-star rating.
  • The most expensive trip cost R2350, was 112 km long and took over 5 hours.
  • The top 3 cars on the SA Taxify platform are: 1) Toyota Corolla 2) Toyota Etios 3) Nissan Almera.
  • Average arrival times changing in all 3 cities since launch:
  • 1) Johannesburg 9.6 minutes in May 2016 to 3.7 minutes in May 2017.
  • 2) Cape Town 6.8 minutes in May 2016 to 3.8 minutes in May 2017.
  • 3) Durban 7 minutes in December 2016 to 4 minutes in May 2017.
  • The most popular destination in SA were Mall of Africa in Johannesburg, Cape Town International Airport in Cape Town and Musgrave Centre in Durban.
  • On the normal category, some riders have been picked up in cool vehicles such as Jaguar XF’s, Mercedes Benz E-Classes and BMW M3s.
  • Over 350 items lost by riders. A tray of eggs, R1200 and a microwave among them.


What’s to come:

  • To expand to 1-2 more cities by the end of the year and introduce new categories tailored for different target markets.
  • Assisting more of our driver partners in expanding their business by launching affordable and reasonable leasing deals.
  • Further entrench Taxify into our riders’ eco system by becoming part of popular rewards programs and launching rider discount campaigns.


As a global business operating primarily in Africa & Europe, Taxify is one of the fastest growing ride-hailing apps available since it has made South Africa its pioneer market on the African continent, it has been on a steep growth trajectory.